It was an absolute privilege to be a part of the creative team that was there at the inception of the BOOMco brand, and saw it all the way through launch.
I helped with concepting of the brand’s identity, launch strategy and TV campaign. From pitch materials to graphics, to initial storyboard sketches. It was an amazing experience to see it all come to life.
// BRAND SPOT //
Art direction on set of the international brand spot as well as 2 international product TV commercials, and 6 web content videos. I also oversaw all the edits, and took them to finish through final VO, color and mixing to deliver to international markets.
Once delivered, all the spots get translated to multiple languages and ran in multiple countries
SkateLab skate park was taken over for a week and completely transformed to be BOOMco.
// PRINT SHOOT //
Worked with photographer Larry Bartholomew on location for the print shoot.
Easter egg of my handstand, and me holding a basketball in the “crew” silhouettes.