Michael Endreola

Design – Art Direction – Branding

Hot Wheels World Record Photobursts

Design, digital composing and retouching for the displays made to commemorate world records set by Team Hot Wheels. Photography source unkown from a PR team photographer.



Those photoburts were featured prominently in the Hot Wheels world record display light-box I designed.

Close up on lightbox details

The corkscrew as a large wall graphic

Photography assets used to make these bursts.

Team Hot Wheels

I had the opportunity to help develop the launch of TEAM HOT WHEELS. It started with the the Key Art, but the project was much more than just making a cool poster. I was developing the identity for one of the biggest projects in Hot Wheels history. This project was almost just as much strategic vision as it was creative. The poster would drive the identity for this global program looking to re-introduce Hot Wheels in a whole new light.

Art Directing the photo shoot.

Art Directing the Photo shoot.

For the first round (Before the official fire suits were made) I filled in as the four drivers. We still use my head in the moto helmet on all the collateral.

Me as the drivers.


After the Key art was finished we used it to create the Team Hot Wheels Brand Style Guide which set the rules, guides, and assets for this new global brand.


10 feet tall driver banners.

Large Format Vinyl Banners.

On the internets

Some of the web properties for Team Hot Wheels. GrindTV site take over. Hot Wheels youtube page. Official Team Hot Wheels site.

See related: Fearless at the 500


Red Bull X-Fighters Collateral

Since Red Bull X-Fighters was such a large scope event there was a a lot of collateral that went along with it. As the sole designer on the project I was responsible for all the accompanying materials. The poster design came first, once the look and feel was established we would take it and apply for everything associated with the event. Here’s some of the Collateral for Red Bull X-Fighters that was made.

X-Fighters Media Kit:

Part of the event was to make a media kit to send around the country to media members to get them to talk about the event and to create buzz. To fit the theme and vibe of the event and Texas I wanted to use some sort of patina metal look. Something that looked like it was dug up by a cowboy deep in the heart of texas.

After my final sketches and comps were done we sent them off to a a local artist in Texas who made each element separately by hand. The kit opened up to show a DVD in a burlap sleeve, a can of Red Bull held down with twine, and 2 wood boxes with Red Bull Branding burned on to them.

The wood boxes opened up to show autographed pictures and pieces from FMX rider Mat Rebaud’s tire , and a piece Bull Rider Tuff Hedeman’s Chaps.

Only 175 kits were made, so each one came with this certificate.

One of the media members that this kit went to was ESPN FMX’s Ryan Leyba. He blogged about it as soon as he got it. It’s cool to see how people reacted to it. We are very proud of how this turned out.

Outdoor Signage

Wall-scape in downtown Dallas. This wall-scape is about 100 feet wide x 60 feet tall.

Billboard in downtown Dallas.

Lit Display Kiosk Poster inside a Dallas Mall.

City Banners in Fort Worth

Onsite Material

Red Bull X Fighters Trophy for the winner.

Program Guide.

Display Bike.

See Related: X-Fighters Poster

Red Bull Moto GP Media Kit



I came up with the concept, and design of the kit. I worked closely with our vendors and the client to plan out every stage of the kit. From how it would be printed to all the elements inside of it, what kind of foam would be used, and how to brand the shipping box. Close up of the artwork on the box. We screen printed directly onto the metal. It took about 5 or 6 passes to truly match the color  we wanted. Printing directly on to this metal gave it a really great and unique look.

MotoGPMain3Inside of kit once the lid was removed. Contents of the Media Kit:  Authentic Alpine Knee Slider used in a race, Commemorative Brick from the Indianapolis Brickyard, Nicky Hayden Kentucky Kid DVD, and can of Red Bull.


The above piece of foam lifted out like a tray to reveal the ‘Moto GP Season Review’ laid in foam underneath it.


Welcome envelope and accompanying credentials. All of the event’s credentials fit into the envelope that was delivered sealed to the event’s VIPs.