Michael Endreola

Design – Art Direction – Branding

Hot Wheels Fearless at the 500

Logo design and event branding for “Hot Wheels Fearless at the 500”. Live on ABC from the 2011 Indianapolis 500 Tanner Foust shatters the world record with a 332 foot jump off of a 100 foot door in a Team Hot Wheels Truck.


Watch the Record Get Smashed.

Event Signage

Drop in.

Take off.

Co-Branded Billboard with IZOD in Times Square.

Lobby Display Banner

Fearless at the 500 Lobby Banner

8 Foot x 8 Foot Banner

Fearless Lobby display with 25 foot replica of the stunt.

Holding the Cut out logo from the Lobby Display

Animated Fearless logo as it ran on the ABC Broadcast of the Indianapolis 500. (Animation by Galaxy 61)

Izod Fearless at the 500 from Doug Johnson on Vimeo.

On The Internets

Hot Wheels definitely made noise with Fearless at the 500. Over 5 million views on youtube in the first month following the jump. It also got blogged about posted a ton right after it happened.

Fearless Youtube Clip

Post on Tosh.0’s blog, and Featured Banners on Jalopnik.com

Fearless Web2

“Ad of the day” Feature on ADWEEK.com, and Featured Banners on Uproxx.com



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