Michael Endreola http://www.endreola.com Design – Art Direction – Branding Mon, 02 Nov 2015 16:57:04 +0000 en-US hourly 1 Hot Wheels 2015 Global TV Campaign http://www.endreola.com/hot-wheels-2015-global-tv-campaign/ Fri, 23 Oct 2015 19:39:33 +0000 http://www.endreola.com/?p=954 “PUSH THE LIMITS IN THE WORLD OF HOT WHEELS”

Art Direction, and creative lead on the 2015 TV campaign for Hot Wheels.
Based on my initial concepts pitch, and recommendation It was the first time the brand would approach their annual run of commercials as one cohesive campaign.

We wanted to drive home the idea of the connect your sets system letting you build an awesome “World of Hot Wheels” so we designed an immersive 3D Hot Wheels world that would bring kids in to the action and fire them up on the advertised playset.

I wore alot of hats on this job including Initial concepts ideating and pitching, rough early story boarding, overseeing all edits, script noodling, VO casting, on set art direction, and working closely with the extremely talented CLOCKWORK VFX to bring the cg to life.

Some spots from the campaign:

My original “World Of” sketch used by clockwork create the epic animation.

BTS shots

credits: CG: Clockwork, Director: James W. Wahlberg, Production: Calvary, Edits/Post Production: Silo Films

BOOMco. http://www.endreola.com/boomco/ Thu, 07 May 2015 00:23:35 +0000 http://www.endreola.com/?p=912 It was an absolute privilege to be a part of the creative team that was there at the inception of the BOOMco brand, and saw it all the way through launch.

I helped with concepting of the brand’s identity, launch strategy and TV campaign. From pitch materials to graphics, to initial storyboard sketches. It was an amazing experience to see it all come to life.


Art direction on set of the international brand spot as well as 2 international product TV commercials, and 6 web content videos. I also oversaw all the edits, and took them to finish through final VO, color and mixing to deliver to international markets.

Once delivered, all the spots get translated to multiple languages and ran in multiple countries

SkateLab skate park was taken over for a week and completely transformed to be BOOMco.


Worked with photographer Larry Bartholomew on location for the print shoot.

Brand Ad

Gallery Wall

Process Breakdown.

Easter egg of my handstand, and me holding a basketball in the “crew” silhouettes.

Hot Wheels Logo http://www.endreola.com/hot-wheels-logo/ Wed, 11 Mar 2015 17:44:00 +0000 http://www.endreola.com/?p=772 I was lucky enough to be able to work on such an iconic brand mark as the Hot Wheels logo. It was a designer’s dream come true to be able to take a step back take a full audit of where a brand is at, and see where the designs would take me. It started as a pretty open propostion: update/redesign the Hot Wheels logo, and make sure we can have consistency across all touch points of the brand. This process was not taken lightly. It was a very deep dive and a project that took months, and dozens and dozens of options to go through. In the end, we were able to get it to a place where the brand leaders felt like it evolved to the perfect place and were excited and happy to begin the new generation for Hot Wheels.

The final logo. Streamlined, more sleek and faster looking while retaining equity in the brand and it’s legacy. Just like Hot Wheels cars themselves. The fire effects, bevels, and shadows were shed to focus it down to a more clear, impactful place.

Part of the brand audit process.

More than just a color change. Careful detail was put into evolving and refining the flame edges of the logo. The refinements of the shape were meant to make it feel faster, and more streamlined.

While many many variations and wide range of options were explored we landed on the keeping the letterforms as is, with cleaning up and refining them to better fit inside the flame.

logo in action so far

First time on a car. Unveiled at SEMA. Car design credit: Hot Wheels design Photo credit: car-revs-daily.com

6 foot wide chrome badge version of it on display.

In store


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Torrance Crossfit http://www.endreola.com/torrance-crossfit/ Wed, 07 May 2014 16:48:01 +0000 http://www.endreola.com/?p=661 Logo and Branding for my home away from home Torrance Crossfit.

The logo is based on the idea of the box. Not just literally the 4 walls that make up Torrance Crossfit, and the boxes we jump on and over. The logo is meant to feel like a shield or family crest because this place we visit is more than a gym to get a workout. It's our community, and something we want to represent proudly.

Assets and Branding Guidelines

Part of the process

Jamie Hagiya showing us how it’s done. (Photo credit: @funning)

Thanks for looking

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Hot Wheels World Record Photobursts http://www.endreola.com/hot-wheels-world-record-photobursts/ Thu, 01 May 2014 20:16:21 +0000 http://www.endreola.com/?p=949 Design, digital composing and retouching for the displays made to commemorate world records set by Team Hot Wheels. Photography source unkown from a PR team photographer.



Those photoburts were featured prominently in the Hot Wheels world record display light-box I designed.

Close up on lightbox details

The corkscrew as a large wall graphic

Photography assets used to make these bursts.

Collection of logos http://www.endreola.com/logos/ Thu, 24 Apr 2014 17:08:42 +0000 http://www.endreola.com/?p=646 Hot Wheels

Torrance Crossfit

Team Hot Wheels Animation logo

Neal Bloom Consulting

Personal Logo

Hot Wheels Fearless at the 500

Hot Wheels Double Loop Dare

Hot Wheels Test Facility

Fresh Pots!

Red Bull Event Logos

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Fresh Pots! http://www.endreola.com/fresh-pots/ Wed, 23 Apr 2014 18:39:35 +0000 http://www.endreola.com/?p=594 Logo and jersey design for possibly the greatest frisbee team of all time. Inspired by one of the greatest rock icons of all time.

The idea for the team name, and logo came from our obsession with Grohl’s awesomeness in general but more specifically from this video.

The sketch came from this magic moment of him yelling “Fresh Pots!”

Jersey Designs


I made some hand pulled limited edition screenprinted posters

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Team Hot Wheels http://www.endreola.com/teamhotwheels/ Sun, 30 Jun 2013 05:49:02 +0000 http://www.endreola.com/?p=420 I had the opportunity to help develop the launch of TEAM HOT WHEELS. It started with the the Key Art, but the project was much more than just making a cool poster. I was developing the identity for one of the biggest projects in Hot Wheels history. This project was almost just as much strategic vision as it was creative. The poster would drive the identity for this global program looking to re-introduce Hot Wheels in a whole new light.

Art Directing the photo shoot.

Art Directing the Photo shoot.

For the first round (Before the official fire suits were made) I filled in as the four drivers. We still use my head in the moto helmet on all the collateral.

Me as the drivers.


After the Key art was finished we used it to create the Team Hot Wheels Brand Style Guide which set the rules, guides, and assets for this new global brand.


10 feet tall driver banners.

Large Format Vinyl Banners.

On the internets

Some of the web properties for Team Hot Wheels. GrindTV site take over. Hot Wheels youtube page. Official Team Hot Wheels site.

See related: Fearless at the 500


Hot Wheels Fearless at the 500 http://www.endreola.com/fearless/ Thu, 02 May 2013 00:44:04 +0000 http://www.endreola.com/?p=487 Logo design and event branding for “Hot Wheels Fearless at the 500”. Live on ABC from the 2011 Indianapolis 500 Tanner Foust shatters the world record with a 332 foot jump off of a 100 foot door in a Team Hot Wheels Truck.


Watch the Record Get Smashed.

Event Signage

Drop in.

Take off.

Co-Branded Billboard with IZOD in Times Square.

Lobby Display Banner

Fearless at the 500 Lobby Banner

8 Foot x 8 Foot Banner

Fearless Lobby display with 25 foot replica of the stunt.

Holding the Cut out logo from the Lobby Display

Animated Fearless logo as it ran on the ABC Broadcast of the Indianapolis 500. (Animation by Galaxy 61)

Izod Fearless at the 500 from Doug Johnson on Vimeo.

On The Internets

Hot Wheels definitely made noise with Fearless at the 500. Over 5 million views on youtube in the first month following the jump. It also got blogged about posted a ton right after it happened.

Fearless Youtube Clip

Post on Tosh.0’s blog, and Featured Banners on Jalopnik.com

Fearless Web2

“Ad of the day” Feature on ADWEEK.com, and Featured Banners on Uproxx.com



Hot Wheels Print Ads http://www.endreola.com/hot-wheels-print-ads/ Mon, 29 Apr 2013 23:40:07 +0000 http://www.endreola.com/?p=829 Design, and Art Direction for Hot Wheels print ads. Ads Ran in comic books, special collector, and trade magazines as well as online.