Michael Endreola

Design – Art Direction – Branding

Red Bull X-Fighters Poster

Red Bull X-Fighters is one of the biggest events Red Bull has ever done. For years X-Fighters was an only an international event. In 2008 they decided to try it out in America. 2009 was the follow up, and this time expectations were huge. It had to be bigger, and better. It was being broadcasted live on ESPN, and a live webcast. It sold out to a 20,000 person crowd at the Historic Fort Worth Stockyards.

I was the sole designer on this project which after all was said and done took 6 months. The poster design came first. Once the look and feel was established we would take it and apply for everything associated with the event.

See Related: X-Fighters Collateral

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