MATTEL, Inc. : December 2010 – Present.
Creative lead on the in-house Mar-comm team for Global Hot Wheels brand design. Responsible for creating the look and design approach for the upcoming year that subsidiaries across the world would implement. Collaborated cross functionally across the company as well as with external partners to bring these ideas to life. Led big projects from initial brief to final deliverables. Such as global brand guides, visual merchandising, branding, TV campaigns and customer experiences. Helped create and launch new IP brands BOOMco. and Max Steel. Developed the brand design language, direction and launch TV campaign.
GUITAR CENTER HQ: July 2010 – November 2010
In-House Print Designer at Guitar Center’s headquarters. Responsible for Key Art Design, In store promotional material, and other printed/digital collateral.
FOX SPORTS NET: June 2010.
Project based Freelance. Speed Channel Wednesday night lineup ads. Magazine Print Ad design. msn.foxsports.com
UNITED FRONT DESIGN: June 2010.
Project based Freelance. Disney Family Movies, Print Poster design. unitedfrontdesign.net
PREMAZON INTERNET BUSINESS CONSULTING:
Project Based Freelance, May 2010. Event Identity / For Web information layout.
Project Based Freelance, July 2010. Logo Designs, Business Card Mockups.
PETROL ADVERTISING: April 2010.
Short Term Freelance, Designing Petrol promotional print materials, as well as concepts for Petrol website redesign. petrolad.com
KASTNER & PARTNERS LOS ANGELES: September 2007 – March 2010
Responsible for Key Art design, Event branding, logo design, out of home, promotional collateral, and customer experiences for Red Bull’s North American division. kastnerandpartners.com
DEADLINE ADVERTISING: March 2007 – August 2007
Production Artist. Created and produced print production designs including; One sheets, DVD Labels, DVD packaging, Web site landing page comps, banners, mounting presentation boards for clients. Clients: Sony Pictures, Paramount, Disney, Soapnet, VH1. dead-line.com
Graduated in 2007 with a Bachelors of Science degree from The Art Institute of CA, Los Angeles.
Photoshop, Illustrator, In Design, After Effects.
Print Design, Poster Design, Logo Design, Identity/Branding, Large Format print, Media Kits, Outdoor Signage, T-Shirts. Able to work Off-Site if needed.
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