Michael Endreola

Design – Art Direction – Branding
Posts Tagged ‘kastner’

Shaun White Unstoppable Campaign


Red Bull X-Fighters Poster

Red Bull X-Fighters is one of the biggest events Red Bull has ever done. For years X-Fighters was an only an international event. In 2008 they decided to try it out in America. 2009 was the follow up, and this time expectations were huge. It had to be bigger, and better. It was being broadcasted live on ESPN, and a live webcast. It sold out to a 20,000 person crowd at the Historic Fort Worth Stockyards.

I was the sole designer on this project which after all was said and done took 6 months. The poster design came first. Once the look and feel was established we would take it and apply for everything associated with the event.

See Related: X-Fighters Collateral

Red Bull Gripped Canvas

Gripped Canvas Poster

Poster Design for Red Bull Gripped Canvas event.

I’m holding up the full size printout of the poster. It was designed to be able to fit on the back of a skate deck to fit in with the event’s theme.


Like almost all of my Red Bull projects, I started with the logo design, and from there fleshed out the rest of the design.



Red Bull Spiked

Spiked PosterPoster Design for the Red Bull Spiked event.

Spiked Logo

Logo Design for Red Bull Spiked.


Red Bull X-Fighters Collateral

Since Red Bull X-Fighters was such a large scope event there was a a lot of collateral that went along with it. As the sole designer on the project I was responsible for all the accompanying materials. The poster design came first, once the look and feel was established we would take it and apply for everything associated with the event. Here’s some of the Collateral for Red Bull X-Fighters that was made.

X-Fighters Media Kit:

Part of the event was to make a media kit to send around the country to media members to get them to talk about the event and to create buzz. To fit the theme and vibe of the event and Texas I wanted to use some sort of patina metal look. Something that looked like it was dug up by a cowboy deep in the heart of texas.

After my final sketches and comps were done we sent them off to a a local artist in Texas who made each element separately by hand. The kit opened up to show a DVD in a burlap sleeve, a can of Red Bull held down with twine, and 2 wood boxes with Red Bull Branding burned on to them.

The wood boxes opened up to show autographed pictures and pieces from FMX rider Mat Rebaud’s tire , and a piece Bull Rider Tuff Hedeman’s Chaps.

Only 175 kits were made, so each one came with this certificate.

One of the media members that this kit went to was ESPN FMX’s Ryan Leyba. He blogged about it as soon as he got it. It’s cool to see how people reacted to it. We are very proud of how this turned out.

Outdoor Signage

Wall-scape in downtown Dallas. This wall-scape is about 100 feet wide x 60 feet tall.

Billboard in downtown Dallas.

Lit Display Kiosk Poster inside a Dallas Mall.

City Banners in Fort Worth

Onsite Material

Red Bull X Fighters Trophy for the winner.

Program Guide.

Display Bike.

See Related: X-Fighters Poster

2K Sports MLB Front Office Manager

This is one of the comps made during the Key Art exploration for the video game.

Front Office Logos

Logo exploration for the game.

Red Bull 45’s

Poster Design for Red Bull 45’s Event.

Red Bull Moto GP Media Kit



I came up with the concept, and design of the kit. I worked closely with our vendors and the client to plan out every stage of the kit. From how it would be printed to all the elements inside of it, what kind of foam would be used, and how to brand the shipping box. Close up of the artwork on the box. We screen printed directly onto the metal. It took about 5 or 6 passes to truly match the color  we wanted. Printing directly on to this metal gave it a really great and unique look.

MotoGPMain3Inside of kit once the lid was removed. Contents of the Media Kit:  Authentic Alpine Knee Slider used in a race, Commemorative Brick from the Indianapolis Brickyard, Nicky Hayden Kentucky Kid DVD, and can of Red Bull.


The above piece of foam lifted out like a tray to reveal the ‘Moto GP Season Review’ laid in foam underneath it.


Welcome envelope and accompanying credentials. All of the event’s credentials fit into the envelope that was delivered sealed to the event’s VIPs.

Red Bull Rubber & Soul


Poster design for Red Bull Rough Streets Event.


Logo Design for Red Bull Rough Streets Event.

Red Bull Rough Streets – Logo and Poster

Poster design for Red Bull Rough Streets Event.

Rough Streets Logo

Logo Design for Red Bull Rough Streets Event.