Michael Endreola

Design – Art Direction – Branding

Team Hot Wheels

I had the opportunity to help develop the launch of TEAM HOT WHEELS. It started with the the Key Art, but the project was much more than just making a cool poster. I was developing the identity for one of the biggest projects in Hot Wheels history. This project was almost just as much strategic vision as it was creative. The poster would drive the identity for this global program looking to re-introduce Hot Wheels in a whole new light.

Art Directing the photo shoot.

Art Directing the Photo shoot.

For the first round (Before the official fire suits were made) I filled in as the four drivers. We still use my head in the moto helmet on all the collateral.

Me as the drivers.


After the Key art was finished we used it to create the Team Hot Wheels Brand Style Guide which set the rules, guides, and assets for this new global brand.


10 feet tall driver banners.

Large Format Vinyl Banners.

On the internets

Some of the web properties for Team Hot Wheels. GrindTV site take over. Hot Wheels youtube page. Official Team Hot Wheels site.

See related: Fearless at the 500


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