Michael Endreola

Design – Art Direction – Branding

Torrance Crossfit

Logo and Branding for my home away from home Torrance Crossfit.

The logo is based on the idea of the box. Not just literally the 4 walls that make up Torrance Crossfit, and the boxes we jump on and over. The logo is meant to feel like a shield or family crest because this place we visit is more than a gym to get a workout. It's our community, and something we want to represent proudly.

Assets and Branding Guidelines

Part of the process

Jamie Hagiya showing us how it’s done. (Photo credit: @funning)

Thanks for looking

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