Logo and Branding for my home away from home Torrance Crossfit.
The logo is based on the idea of the box. Not just literally the 4 walls that make up Torrance Crossfit, and the boxes we jump on and over. The logo is meant to feel like a shield or family crest because this place we visit is more than a gym to get a workout. It's our community, and something we want to represent proudly.
Assets and Branding Guidelines
Part of the process
- Jamie Hagiya showing us how it’s done. (Photo credit: @funning)
Thanks for looking
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