Not bad for a running back

Coming off his MVP winning season, Lamar Jackson set the league on fire.
Our normal photo shoot production came to a hault in 2020 which led us to partner with the Ravens' photographer to source images truly authentic to his game. This adaptation also allowed us to tell the story of the different sides of Lamar, from his electrifying playmaking on field to his stoic and swaggy off-field persona. The result was a fresh approach for the brand that resonated with football fans.