Auston Matthews for NHL 22

To showcase hockey phenom Auston Matthews in a more personal and immersive way, we strapped on our skates and took to a local street hockey court. There, we captured Auston in his element to support the launch of NHL 22. For the standard edition, we created Key Art featuring Auston's mid-game swagger, while the Deluxe edition showcased an intimate, candid moment. Our dynamic and adaptable design system set the tone for the launch of NHL 22.