Champs Sports: Sport For Life

Cinco teamed up with Champs to bring their new brand platform, "Sport for Life” to life through stories of top athletes for their seasonal campaigns.
We took the ask and ran with it creating treatments, scripts and executed productions
featuring Aaron Judge, Francisco Lindor, Micah Parsons, Trea Turner and Jaylen Waddle, this campaign captures how sport shapes every aspect of these athletes' lives, blending seamlessly into their routines both on and off the field.