Return To Glory.

After an 11-year hiatus, EA Sports was ready to embrace the NIL era and relaunch its beloved College Football game for the modern era.

We had an ambitious idea for the return cover and sought to bring it to life on location at the Cotton Bowl.
On-site, we featured recent National Champion Donovan Edwards, a Heisman hopeful Quinn Ewers, and eventual Heisman winner Travis Hunter.

In addition to the photoshoot production, we designed the covers and developed a flexible, user-friendly design system that was delivered with our global toolkit to launch what became the best-selling sports video game in U.S. history.