adidas Dugout

These multi-talented players redefine versatility and excellence every time they step on the field. Their skills shine in every facet of the game. They’re a threat as soon as they step out of of the dugout. This campaign was driven by them being ‘Triple Threats’.

In collaboration with the adidas dugout team, we were tasked with setting the campaign narrative, capturing campaign launch content as well as deliver toolkit assets to support the start of a new season as well as supply them with a robust library of reactive assets of the dugout team roster.