Champs Sports: Sport For Life

Cinco teamed up with Champs to bring their new brand platform, "Sport for Life” to life through stories of top athletes for their seasonal campaigns.
We took the ask and ran with it creating treatments, scripts and executed productions
featuring Aaron Judge, Francisco Lindor, Micah Parsons, Trea Turner and Jaylen Waddle, this campaign captures how sport shapes every aspect of these athletes' lives, blending seamlessly into their routines both on and off the field.

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BTS

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BEHIND THE SCENES

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BTS 〰️ BEHIND THE SCENES 〰️

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  • Client: Champs Sports
    Champs CD: Saul Jimenez
    Director: Travis Hanour
    DP: Bill Kirstein
    Production: Revery
    Photography: Meron Menghistab & Johnnie Izquierdo
    Creative Direction & Design: Mike Endreola
    Agency: Cinco Design
    Cinco Group CD: Jeff Meakins
    Edits: Chrissy Rabe
    Color: Taylor Pool
    Sound: Field Day Sound

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